Free Facebook Conversions API (CAPI) for Shopify
Tired of paying \+/month for server-side tracking apps or struggling with broken Google Tag Manager containers? PixelTrue gives your Shopify store enterprise-grade Meta CAPI tracking with 50 orders/month free forever.
Free Orders Monthly
Auto-resets on the 1st of every month
Storefront Speed Lag
100% backend edge webhooks
Zero-Code Setup
Auto-detects your Pixel ID
Why Every Shopify Store Running Meta Ads Needs CAPI in 2026
When a customer visits your store on an iPhone using Safari or has an ad-blocker installed, the traditional browser-based Facebook Pixel fails to fire. Studies show that up to 40% of purchase conversions are completely lostbefore they ever reach Meta's ad manager.
When Meta doesn't know who purchased:
- Cost-Per-Acquisition (CPA) spikes: Meta's algorithm keeps serving ads to people who will never buy.
- Retargeting fails: You waste budget showing ads to customers who already completed checkout.
- ROAS appears artificially low: You end up scaling down campaigns that were actually profitable.
How PixelTrue's Free Plan Works
PixelTrue operates on a serverless edge network powered by Cloudflare Workers. When a customer completes checkout on your Shopify store, Shopify triggers a direct backend webhook to our edge router.
- Automatic In-Memory SHA-256 Hashing: Customer email, phone, name, and zip code are securely hashed before reaching Meta.
- Cryptographic Deduplication: We generate and attach unique
event_idtags to prevent Meta from double-counting browser and server events. - Monthly Auto-Reset: On the 1st of every month at midnight UTC, your 50-order counter automatically resets to zero.
How PixelTrue Compares
| Feature | Default Meta Sales Channel | Enterprise Apps (Elevar/Stape) | PixelTrue Free Plan |
|---|---|---|---|
| Monthly Cost | Free | \ - \ / mo | 50 Orders/Mo Free Forever |
| CAPI Accuracy | Inconsistent (Drops events) | 100% | 100% (Direct Graph API v22) |
| Setup Complexity | Native connection | Complex GTM Containers (Days) | 2 Minutes (Zero Code) |
| Store Speed Impact | Client script bloat | GTM container overhead | 0ms (Pure Edge Webhooks) |
Not sure if your Facebook Pixel is missing sales?
Run a free 10-second forensic tracking audit on your store right now.
Frequently Asked Questions
Is it really 100% free?
Yes. Small and growing merchants can track up to 50 orders every single month without ever entering credit card information. The counter resets on the 1st of every month automatically.
What happens if my store does more than 50 orders?
Tracking gracefully pauses until the start of the next calendar month, or you can unlock unlimited monthly orders for just \/month. You will never be charged unexpectedly.
Does this require editing my Shopify theme code?
No. PixelTrue uses Shopify's modern backend webhooks and checkout extensibility. Zero liquid edits, zero code, and zero theme conflicts.